Blooms The Chemist offers a new creative media portal to manage its physical and digital campaigns

Blooms The Chemist is digitizing the way it manages its own media, rolling out a dedicated vendor media portal capable of managing in-store and online campaigns across its more than 110 pharmacies.

The Australian pharmacy sector has seen significant growth, accelerated by the response to COVID-19. At the height of the country’s pandemic, retail pharmacy sales exceeded $800 million, up 26% from the same period in 2019. Despite the growth in e-commerce, 70% of Australian pharmacy shoppers prefer the in-store experience, which is driving demand among marketers. for omnichannel engagement.

Blooms The Chemist maintained active supplier marketing programs across its in-store and online channels, connecting brands with the consumer throughout their buying journey. With the launch of its media platform, powered by martech partner Brandcrush, Blooms The Chemist is scaling these solutions for its vendors.

Michael Foran, head of merchandising and e-commerce at Blooms The Chemist, says the partnership with Brandcrush has transformed the media offerings of community pharmacy networks, maximizing the revenue potential of its in-store and online assets, including displays, magazines and social media. announcements, among other announcements.

“We have over 500 marketing opportunities available each month in over 110 stores across Australia and online. With over 150 vendors and multiple brand partnerships, manually managing media operations takes time and attention away from our goal of being a healthcare destination and providing services to our customers and communities.

“With Brandcrush, we now manage all our media operations digitally. Technology greatly simplifies things for our suppliers and our team. We are very excited about this partnership and what the future holds,” added Foran.

Blooms The Chemist suppliers can now self-book and book high-engagement activations to reach consumers in-store or through the brand’s website in minutes, managing all workflow management and reporting activation on online portals.

Brandcrush co-founder and CEO Teresa Aprile (pictured above) says she’s excited about the growth of Australia’s pharma sector and is looking forward to helping Blooms The Chemist maximize its media offering,

“Brands are increasingly trying to get closer to the consumer and make the most of the media channels owned by retailers. But for many brands, those opportunities are hard to find, book, and measure. Our technology provides the industry’s most comprehensive self-service solution for omnichannel buyer engagement. »

“We are thrilled to partner with Blooms The Chemist: a leader in community pharmacy and an innovator in the retail omnichannel media space. With the recent disruption caused by the COVID-19 pandemic, connecting with consumers through this channel will provide an important growth engine for Blooms The Chemist and its suppliers,” says Aprile.

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